Content Marketing Drives More Traffic For Businesses

November 24, 2020
| No Comments
|Content Creation, Web Designing
Content Marketing Drives More Traffic For Businesses

What Is Content Marketing?

Content production is an art and science which involves keyword research, like If your keyword is Web Design Ireland, you have to use different tools to find good and less competitive keywords for your business.

Content marketing is also an online marketing approach that focuses on creating and publishing content online, many companies have developed specialties in producing good contents for your websites, which helps ranking your contents in different search engines.

High Volume Low Competition Keywords

Let’s suppose your keyword is Web Design Ireland you can use tools like keyword suggestion tool or Google keyword planner you may find web designers Ireland, website design Ireland, website hosting Ireland, web designer Ireland, Ireland web design, web design in Ireland and Ireland website design etc.

The above mention keywords are all high traffic and low competition keywords, now if you use these keywords in your article at a proper place, it is more likely that you will rank in google search query.

There are many tools that can help you in writing keywords, semrush is one such tool with the help you which you can write good article, you can watch a video about article writing at https://www.youtube.com/watch?v=FWmaJB0c_I0

Content Marketing Drives More Traffic For Businesses

Defining Target Audience

In this age of Covid-19 people are going online for their shopping online, this is the time where companies can produce good contents for their customers and attract them to their sites, learn more about new future at by clicking here.

Content creation aims to attract and retain a clearly defined target audience and includes the likes of video, music, info-graphics, social media posts and blog-sites.

Your content might not be commercially orientated, or specifically about the product and brand, but it should be interesting and relevant to the product category.

Good quality content is of such a nature that people want to share it with family and friends and in this way, you will achieve organic brand awareness.

Content Marketing Goals

The overall goals of content marketing are to:

  1. Attract visitors to a website or social media platform
  2. Encourage them to stay on-site and to interact
  3. Convert interaction into sales

The aim is to achieve a great online experience for visitors to your online channel. If visitors feel entertained, inspired, educated and convinced, then you are halfway towards creating a relationship and a loyal customer.

Interesting, relevant and high-quality content is the key to creating loyal customers.

How To Create Effective Content

Start off by knowing your target audience – understand the demographics, lifestyle trends, purchasing and social media behaviour of your target audience. If you understand these, you’ll know what content will interest and attract visitors.

Create a content strategy – every brand has a story to tell (brand narrative). The content strategy is a well-planned and scheduled communication plan, that builds the narrative. It includes the type of content that you want to feature and on what media channels to do this.

Use professionals – this is where you should not skimp. Set a budget for professional writers, videographers and photographers and brief them on creating original brand content.

Specialist digital marketing companies can also provide the necessary skills and expertise to deliver a high-quality content marketing strategy.

Create original high-quality content – the aim is not only to encourage first-time visitors but repeat-visitors who interact regularly on-site. The key to this is to feature good quality written and visual content, that is original and interesting to the user.

Remember that the content that you post online should always reflect the image, personality and tonality of your brand. It is the quality, originality and relevance of your content that will help attract traffic to your site and ensure that they keep coming back. A good quality well thought through content strategy is required to build a brand successfully and you should consider appointing a specialist digital marketing agency to develop and manage the programme for you.

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How Web Designers Can Survive a New Future After Covid-19

April 15, 2020
| No Comments
|Web Design Trends, Web Designing, Website Optimizing
How Web Designers Can Survive a New Future After Covid-19

As Covid-19 devastates countries around the world, it’s becoming less and less likely we’ll ever return to the way things were. For those in love with Industrial web designing and other forms of professional web and content creation, major changes are inevitable. To survive, we must adapt. It’s time to start thinking about the future of our industry.

In this article, we consider the consequences of the pandemic for web creators and ask whether there’s any positivity to be found in the crisis.

Are Web Creators In the Right Place, At the Right Time?

There’s no doubt that web creators have suffered as a result of Covid-19 and are struggling with lost earnings like most professionals. The pandemic’s short term effects have been devastating. The global economy is in decline, customers in all markets have no money to spend and contracts are being voided as cash strapped SMBs shut down.

Web designing and other digital marketing industries have been hit hard. There are fewer clients to around and most have stopped prioritising brand aesthetics. For now. Yet, what happens in three, four, even six months’ time? With no certain end to lockdowns in sight, businesses are going to have to adapt.

When they’ve gathered their thoughts and scribbled their battle plans, they’re going to conclude that online is the only place left to be. Already, businesses with no notable online presence before the pandemic are transforming their services to cater to a house bound, digital only market.read more about web designing trends at http://www.kiverdesigns.com/web-design-trends-for-your-business/

Branded websites are now our storefronts. If you’re involved in web designing, the world is going to need you. The question is, are you ready to heed the call?

Using Web Design and Content Creation to Survive

Manage Your Outgoings

Money management is going to become more important than ever. The objective for web designing projects now should be to streamline. Reduce costs wherever possible while keeping quality high. No, it won’t be easy. However, web creators already have the benefit of being adapted to remote work.

Consider taking your team fully remote if possible. Review your hosting, software and other subscription licenses to determine if they’re still the best value for money. Could you pause, switch or downgrade? If you used to think nothing of splashing $50 on a form plugin, think about it more carefully from now on.

How Web Designers Can Survive a New Future After Covid-19

Reach Out to Former Clients

This is the perfect time to reach out to previous clients and let them know you’re here and ready to help. There’s no need to aggressively market. Just offer a friendly hello and, most importantly, explain how you’re adapting your services to ensure businesses can continue investing in web designing and digital marketing options.

We recommend spending at one hour a day (minimum) on social media and web designing platforms. Talk to people. Even if they’re not specifically asking for your services, chat and empathise. You never know when a bit of mutual humour or understanding will lead to somebody remembering your brand in a time of need.

Reorganise Your Portfolio

There’s no better opportunity to give your portfolio a serious shuffle. Keep in the mind the changes that are currently occurring. How is market demand different now to what it was twelve months ago? For instance, you may love those web designing projects you did for luxury hotels, but are they valuable now?

Put your strongest (most relevant) work at the forefront. If you’ve ever collaborated with ecommerce businesses, now is the time to make those assignments shine. Dig them out, polish them up and, if possible, ask for new testimonials from clients you trust. Make it clear in your own marketing efforts that you can adapt to an exclusively online model and you do have demonstrable proof of this.

The Final Word

It’s not going to be easy to grow your web designing or content creation business during this pandemic. However, it is possible. Focus on maintaining a strong internal culture, a resilient attitude, a willingness to adapt and prioritise innovation above all else. We’re in unchartered waters, but we have the tools to swim.

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Steps to Speed up the Loading of Heavy Images on Website

August 9, 2019
| No Comments
|Website Optimizing
Steps to Speed up the Loading of Heavy Images on Website

Web developers know that they need a fast and efficient website to keep viewers from going to another source. So, they have the problem of producing a highly quality site without it being too slow or impractical for use. Text based sites typically do not pose a problem with usability. However, websites that are created with sophisticated code and are rich with media – tend to have problems. This is especially true when it comes to photos that people use on their site. The following information will explain how anyone can speed up their website when using lots of images.read more about current web design trends at http://www.kiverdesigns.com/how-web-designers-can-survive-a-new-future-after-covid-19/

Resize Images

According to some estimates, photos use about 60% of all webpages. As a result, many sites are burdened with slow loading content. One challenging problem with images has to do with size. If you have a lot of larger sized images, it will cause your website to load at a slower pace. One way to get around this problem is by reducing the size of the image. You can use an image editing site to perform this task or you can use a software program for this feature. Compact images tend to load faster onto a site.

Adjust Pics for Mobile for Efficient Sites

You cannot ignore mobile devices when you upload images. Most people are going to access the internet through a mobile device. To avoid a slow loading site, make your pics compatible with this type of site, use responsive images. Browsers will determine which image size is better for particular device. They will automatically adjust the size of a photo once you write the code for this type of feature. You can write code, use an online program or software to apply this type of feature.

Steps to Speed up the Loading of Heavy Images on Website

All about Content Delivery Network (CDN) for Image Delivery

Content Deliver Network or CDN is designed to provide people with a cached version of your site. This is important for quick retrieval for your web pages. People who access information from different locations will access a cached version in their location with the use of CDN protocols. Without getting into the technical aspects of how this feature works; a CDN just simply allows a site to load at a quicker rate. This in turn will allow pictures (and other media) to be loaded at a quick rate.

Keep your Pages Clean

If you place too many pictures onto a website, it will load slower pace. You just cannot overload a web page and expect it to come onscreen at a fast rate. Keep your pages clean with few resources and it will load quicker and will function better. You should only put essential photos on one page and try to choose the ones you think that is best suited for viewing.read more about cleaning web pages by clicking here

Utilize a Faster Web Service for your Site

Sometimes you just have to upgrade to a faster webservice that can provide you with better resources for your website. Faster web hosting will allow images to load quicker and it will also make your site operate faster. This is a great alternative to getting the speed boost your image heavy website might need to properly function. These solutions will make your image heavy website to function at its best.

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Web Design Trends for Your Business

August 4, 2019
| No Comments
|Web Design Trends, Web Designing
Webdesign Trends for Your Business

Webdesign has come so far, from plain text only layout in the late 90s, integration of simple image graphics in the mid-early 2000s, to today’s super high definition 3D interfaces. At this point most updated websites have met a certain threshold of a esthetical appeal. In this article, we will have a look at four powerful new features;

1. One page design

As the name suggests, this webdesign layout fits everything into a minimal, compact, single page form factor.
Benefits;

  • Allows for much faster loading times since the overall footprint is lower than the ordinary multi-paged website.
  • Improves conversion rates: Smart placement of hooks in one place delivers intent directly which makes it easy for visitors to comprehend your message and take action.check out some web design trends at http://www.kiverdesigns.com/steps-to-speed-up-the-loading-of-heavy-images-on-website/
  • Simpler and faster construction and maintenance; whether its initial design or updating content on the website
  • They look amazing on mobile devices especially; raising the odds of getting attention and getting shared on social media.
  • You can combine all resources such as colors, text placement and sentence tone to synergize in telling a compelling story /offer/competitive advantage.

2. Video backgrounds

Videos are slowly encroaching what was once known as a pictures territory. Modern websites use brief videos that greet you first thing you land on the page. An additional autopay feature is also available if you are that kind of guy!

Benefits;

  • It screams commitment for the simple fact that video creation is a resource-heavy operation.
  • Uniqueness and contemporary design gives your audience the feeling of being up to date  which goes a long way in softening their ‘financial hearts’ into buying your product.
  • Human brain enjoys and processes simultaneous audio-visual stimulation making it more likely that users will click and revisit your site which improves your ranking
  • Complex messages that would otherwise take multiple pages can be compressed into a brief video.

Webdesign Trends for Your Business

3.    Chat Bots & Machine Learning

You can actually have automated customer feedback on any number of common queries using in-built bots that text customers on your behalf (with information you’ve authorized though)

Benefits;

  • Faster, seamless two way feedback (from both yours and the customer’s sides) which generates more analytical data necessary to improve your operations. In addition, this not only improves customer experience but also takes advantage of the initial buying desire (impulse) customers have when they first visit your site.
  • A larger volume of customers can be handled at once which eliminates delay.
  • Bots have gotten so good, 92% of people do not recognize they are talking to a machine; it’s safe to say you have an extra competitive employee working 24-7.

4.    Monochrome Design

First off, black and white is just cool; white is chill and serene, black is strong and aggressive creating a solid mood.

Benefit;

  • Absence of color makes other visual aspects such as shapes and texts more pronounced. You can use this to your advantage.

Conclusion

Integrating one or more of these capabilities into your site is definitely going to excite your customers, good luck!

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Web Designing Best Practices

June 5, 2019
| No Comments
|Web Designing

In traditional arrangements, structure depicts the visual look of a site. A superb website composition will be structured in a way that matches the substance and information in a viable manner. Responsive website composition just methods a site which has been made with the goal that every one of the substance, pictures, and structure of the webpage remains the equivalent on any contraption.

Site showcasing is advertising used to advance a site and ideally discover more traffic to a site. So it’s critical to what site showcasing, where to start and find the creative methodologies to advance your site. The amount you can place cash into the promoting of the site.

Web Designing Best Practices

At the end of the day, you did all the advertising to obtain heaps of guests to your site. As it were, also, it implies the promoting will be confined to the contemplation and capacities of the in-house people, dependably. Consequently, computerized showcasing can be a troublesome undertaking if it’s not done by a master. It is a focal piece of any business. It is basic for a business in the contemporary world. It tends to be characterized as a showcasing technique where online web media is utilized to advance items and administrations. When it has to do with advanced showcasing, you have numerous apparatuses that you may use to display your organization in a positive light, form a brand, and lift perceivability.

Advanced promoting is imperative on the planet today. It helps in including different procedures, which encourages you to advance business. It is viewed as the spinal rope of each business.

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The Battle Over Web Design and How to Win It

May 31, 2019
| No Comments
|Web Designing

The arrangement is about structure and capacity. The web configuration shouldn’t be excessively mind boggling or jumbled. In this way, utilizing a web plan and advancement association is the most ideal method for prompting clients about your administrations in a flourishing manner.

In the event that You Read Nothing Else Today, Read This Report on Web Design

The plan must be valuable Every piece of the structure ought to have an objective. Besides, a web configuration should effectively address the issue. Responsive website composition is definitely not another thought, there are number of companies out there who can help you in marketing your company and designing your company’s websites, but you should always choose the best company, like https://cliquedmedia.com/, they have many happy clients and many successful projects.

 

Structuring isn’t only the region of the design of site however it’s the act of making it increasingly practical and easy to utilize. At last, the structure must be practiced by bringing this present reality into point of view. A webpage configuration consolidates different components to make the site fruitful.read more about web design by clicking here

In the event that it isn’t sufficiently appealing to draw in guests to stick on your site, at that point it is a shrewd choice to select SEO website composition administrations to streamline the structure as per web crawler strategies. End Quality site configuration is dealing with computerized advertising that is extremely difficult to self-educate.

Website architecture – Dead or Alive?

Planning is an imperative segment of any site improvement as it chooses the usefulness. The arrangement of your site shows the usefulness and your master administrations. Web composition, together with appropriate client functionalities, be founded on the principal structures of the site.

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