As Covid-19 devastates countries around the world, it’s becoming less and less likely we’ll ever return to the way things were. For those in love with web designing and other forms of professional web and content creation, major changes are inevitable. To survive, we must adapt. It’s time to start thinking about the future of our industry.
In this article, we consider the consequences of the pandemic for web creators and ask whether there’s any positivity to be found in the crisis.
Are Web Creators In the Right Place, At the Right Time?
There’s no doubt that web creators have suffered as a result of Covid-19 and are struggling with lost earnings like most professionals. The pandemic’s short term effects have been devastating. The global economy is in decline, customers in all markets have no money to spend and contracts are being voided as cash strapped SMBs shut down.
Web designing and other digital marketing industries have been hit hard. There are fewer clients to around and most have stopped prioritising brand aesthetics. For now. Yet, what happens in three, four, even six months’ time? With no certain end to lockdowns in sight, businesses are going to have to adapt.
When they’ve gathered their thoughts and scribbled their battle plans, they’re going to conclude that online is the only place left to be. Already, businesses with no notable online presence before the pandemic are transforming their services to cater to a house bound, digital only market.read more about web designing trends at http://www.kiverdesigns.com/web-design-trends-for-your-business/
Branded websites are now our storefronts. If you’re involved in web designing, the world is going to need you. The question is, are you ready to heed the call?
Using Web Design and Content Creation to Survive
Manage Your Outgoings
Money management is going to become more important than ever. The objective for web designing projects now should be to streamline. Reduce costs wherever possible while keeping quality high. No, it won’t be easy. However, web creators already have the benefit of being adapted to remote work.
Consider taking your team fully remote if possible. Review your hosting, software and other subscription licenses to determine if they’re still the best value for money. Could you pause, switch or downgrade? If you used to think nothing of splashing $50 on a form plugin, think about it more carefully from now on.
Reach Out to Former Clients
This is the perfect time to reach out to previous clients and let them know you’re here and ready to help. There’s no need to aggressively market. Just offer a friendly hello and, most importantly, explain how you’re adapting your services to ensure businesses can continue investing in web designing and digital marketing options.
We recommend spending at one hour a day (minimum) on social media and web designing platforms. Talk to people. Even if they’re not specifically asking for your services, chat and empathise. You never know when a bit of mutual humour or understanding will lead to somebody remembering your brand in a time of need.
Reorganise Your Portfolio
There’s no better opportunity to give your portfolio a serious shuffle. Keep in the mind the changes that are currently occurring. How is market demand different now to what it was twelve months ago? For instance, you may love those web designing projects you did for luxury hotels, but are they valuable now?
Put your strongest (most relevant) work at the forefront. If you’ve ever collaborated with ecommerce businesses, now is the time to make those assignments shine. Dig them out, polish them up and, if possible, ask for new testimonials from clients you trust. Make it clear in your own marketing efforts that you can adapt to an exclusively online model and you do have demonstrable proof of this.
The Final Word
It’s not going to be easy to grow your web designing or content creation business during this pandemic. However, it is possible. Focus on maintaining a strong internal culture, a resilient attitude, a willingness to adapt and prioritise innovation above all else. We’re in unchartered waters, but we have the tools to swim.